JOANNA SHEN

Official brand website for B2C customers.

A brand created by Joanna Shen.

https/www.hey-gorgeous.co

In charge of visual & digital design and two art installations.

First Movement: Tribute to the Multitude

Four emerging designers use the same mannequin as a base, each interpreting it with different materials and elements. This piece explores the different states of confusion, bewilderment, and self-discovery that individuals experience when caught between fashion trends and self-identity. It also highlights the potential active role that the general public plays in the fashion culture industry.

Second Movement: Tribute to Luxury Brands

Displayed in the corridor, this piece features a lavish mirrored stage with a figure clad in a mix of luxury brand clothing, standing on a symbol of money. This character explicitly illustrates the transactional relationship between luxury brands and wealth, status, and identity. Fu Zijing believes that besides using clothing to define "who I am," fashion also plays a crucial role in building relationships. Luxury brands elevate clothing to the pinnacle of refinement because they serve as a litmus test for relationship building.

Third Movement: Tribute to Art

Exhibited in room 201, this piece projects the works of ink-splash artist Ke Shuling onto evening gowns, allowing the garments to transcend practicality and enter an infinite realm of imagination. This free and unrestrained expression creates a grand visual impact, transforming the attire into a canvas for boundless artistic expression.

In charge of project coordination, art direction and photo editing.

Kistina is China’s well-known women's wear fashion brand. It is a large fashion enterprise integrating research and development, design, production, and sales of high fashion women's clothing. As a project ordinator‚ and art director, innovative concepts have always the key need to present in their images.

CIS design solution for the Toucheng Leisure Farm Group in Yilan, Taiwan. The design concept of this case is to utilize the elements of Toucheng. The bowl is to present the diet of the farm. Delicate lines and green color are express the imagery of vegetables and health.

Brochure main visual design.

Participated with MICHEAL KORS‘s visual merchandise team for the display 2018FW. This is the biggest flagship store in London on Oxford street.

Taiwan’s women wear fashion brand of 2011FW.

In charge of project coordination, art direction and photo editing.

A hidden afternoon tea shop located in a fashion brand store in Zhongshan district Taipei city. A wall painting design has been created. A fantasy dessert and colorful wonderland.

Blue Sky product images design.

With pen and Illustrator.

Catalog design for Alucomat, which is a construction provider company.

A Jewellery design idea based on Zen Buddhism. inspired by Maitreya (the god from Buddhism) A symbol of mercy and happiness.

Pattern Illustration.

JETEZO is a Taiwanese women's fashion brand, has a lot of stores located in China. The idea of the brand is interpretation of the art and elegance of urban women's dressing, with a luxurious and comfortable design that presents a sophisticated sense of style.

In charge of project coordination, art direction and photo editing.

In charge of project coordination, art direction and photo editing.

La Felino is a Taiwanese brand. The design is inspired by an Italian classic romance. Combining high-quality fabrics and handcrafted details.

In charge of project coordination, art direction and photo editing.

Blander 2016FW campaign design needs a lot of mirror material to present a heterogeneous space. This has given a lot of challenges of photoshoot and editing works. But sometimes the results can bring better surprised when we tried the things which we not familiar with, and as an art director fully adore this outcome.

In charge of project coordination and art direction.

2017 newsletter design and project coordination.

15th Anniversary Poster Design.

PPFM HOMME 2015 SS.

In charge of project coordination, art direction and photo editing.

Enzoani is an advanced customization wedding dress company. captured significant market share in the United States and Europe. perfectly tailored and executed with the highest degree of craftsmanship.

In charge of project coordination, art direction and photo editing.

Playboy golf campaign 2013, 2014, 2015.

In charge of project coordination, art direction and photo editing.

With pen and Illustrator.

Women wear fashion brand from China. In charge of art direction and project coordination.

Taiwan’s women wear brand.

In charge of project coordination, art direction and photo editing.

2017FW images campaign.

In charge of project coordination, art direction and photo editing.

2015SS collection.

In charge of project coordination, art direction and photo editing.

Taiwan women’s fashion brand.

In charge of project coordination, art direction and photo editing.

In charge of project coordination, art direction and photo editing.

2014SS.

In charge of photo editor.